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	<title>Reinier Verhard</title>
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	<link>http://verhard.nl</link>
	<description>Concept &#38; Design</description>
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		<title>Collection of sound design, sound logos, and loops</title>
		<link>http://verhard.nl/2011/10/collection-of-sound-design-sound-logos-and-loops/</link>
		<comments>http://verhard.nl/2011/10/collection-of-sound-design-sound-logos-and-loops/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 12:46:14 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[sounddesign]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[compositions]]></category>
		<category><![CDATA[concept]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1449</guid>
		<description><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/lp-sounddesign-288x216.jpg" class="attachment-medium wp-post-image" alt="lp-sounddesign" title="lp-sounddesign" />These sounds were created for various commercial and non-commercial collaborations. The music was composed as sound logos for branding/trademark purposes, to accompany live presentations as well as commercial advertising, which have been aired on television.]]></description>
			<content:encoded><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/lp-sounddesign-288x216.jpg" class="attachment-medium wp-post-image" alt="lp-sounddesign" title="lp-sounddesign" /><p></p><br /><object height="255" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Freinierv%2Fsets%2Fsounddesign-brands-in-sound&amp;g=1&amp;auto_play=false&amp;show_comments=false&amp;color=302f2e&amp;theme_color=ffffff"></param><param name="allowscriptaccess" value="always"></param><embed allowscriptaccess="always" height="255" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Freinierv%2Fsets%2Fsounddesign-brands-in-sound&amp;g=1&amp;auto_play=false&amp;show_comments=false&amp;color=302f2e&amp;theme_color=ffffff" type="application/x-shockwave-flash" width="100%"> </embed></object>
<p>These sounds were created for various commercial and non-commercial collaborations. The music was composed as sound logos for branding/trademark purposes, to accompany live presentations as well as commercial advertising, which have been aired on television.</p>
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		<title>Audiology Branding</title>
		<link>http://verhard.nl/2011/10/audiology-branding/</link>
		<comments>http://verhard.nl/2011/10/audiology-branding/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 11:50:36 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[concept design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[motion]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[recording]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1343</guid>
		<description><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/09VRA-module-ad-288x216.jpg" class="attachment-medium wp-post-image" alt="09VRA-module-ad" title="09VRA-module-ad" />&#160; Infomercials Our focal point in creating a modular presentation for a US-based advertising campaign, was to display an attractive and compelling product meant for a very specific market* which met the consumers&#8217; expectations clearly. For such presentations we considered the &#8230; <a href="http://verhard.nl/2011/10/audiology-branding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/09VRA-module-ad-288x216.jpg" class="attachment-medium wp-post-image" alt="09VRA-module-ad" title="09VRA-module-ad" /><p></p><br /><p><object width="499" height="131" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=30181815&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed width="499" height="131" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=30181815&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p><object width="499" height="131" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=30182318&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed width="499" height="131" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=30182318&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p><object width="499" height="131" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=30181890&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed width="499" height="131" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=30181890&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p><object width="499" height="131" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=30182687&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed width="499" height="131" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=30182687&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Freinierv%2Fconductour&amp;g=1&amp;auto_play=false&amp;show_comments=false&amp;color=302f2e&amp;theme_color=ffffff"></param><param name="allowscriptaccess" value="always"></param><embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Freinierv%2Fconductour&amp;g=1&amp;auto_play=false&amp;show_comments=false&amp;color=302f2e&amp;theme_color=ffffff" type="application/x-shockwave-flash" width="100%"> </embed></object>
<p>&nbsp;</p>
<h1>Infomercials</h1>
<p>Our focal point in creating a modular presentation for a US-based advertising campaign, was to display an attractive and compelling product meant for a very specific market* which met the consumers&#8217; expectations clearly.</p>
<p>For such presentations we considered the ability of each module of the site to communicate autonomously while when fitting together, would maintain an ideal overview.</p>
<p>The video footage was taken for this project while keeping in mind the potential of the images for further usage to be adapted into the companies&#8217; future campaigns.</p>
<p>This project included:</p>
<p>- A photo-shoot of the products, the models and footage of the product experience;<br />
- Sound design for conference purposes and for audio-branding;<br />
- Recording of the voice-overs and sounds, including audio engineering<br />
- Animation in 2D and 3D.<br />
- Art Direction in branding strategies.</p>
<p><strong><br />
</strong> <strong>*Target group:</strong> Audiologists, ENT doctors, researchers, teachers and students</p>
]]></content:encoded>
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		<item>
		<title>Kleuren paspoort</title>
		<link>http://verhard.nl/2011/09/kleuren-paspoort/</link>
		<comments>http://verhard.nl/2011/09/kleuren-paspoort/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 08:44:27 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1177</guid>
		<description><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/09/110920-papillion-2-288x216.jpg" class="attachment-medium wp-post-image" alt="110920-papillion-2" title="110920-papillion-2" />Color Consultants give guidance in finding the color palette which accents ones appearance. This means working with clothing and cosmetics as well as accessories. Our goal was to create a booklet developed with aspects of the consultations using harmonious color choices:  for this reason, &#8230; <a href="http://verhard.nl/2011/09/kleuren-paspoort/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/09/110920-papillion-2-288x216.jpg" class="attachment-medium wp-post-image" alt="110920-papillion-2" title="110920-papillion-2" /><p></p><br /><p>Color Consultants give guidance in finding the color palette which accents ones appearance. This means working with clothing and cosmetics as well as accessories. Our goal was to create a booklet developed with aspects of the consultations using harmonious color choices:  for this reason, the choice of a polychromatic butterfly.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Lepeltje Lepeltje</title>
		<link>http://verhard.nl/2011/09/lepeltje-lepeltje/</link>
		<comments>http://verhard.nl/2011/09/lepeltje-lepeltje/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 14:13:58 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1502</guid>
		<description><![CDATA[About the project Lepeltje Lepeltje is an experiment of the human form and Cultural Zeitgeisten, a tribute to the New York &#8211; Nederland exchange. All the couples were hand picked not only because of their looks but also how their &#8230; <a href="http://verhard.nl/2011/09/lepeltje-lepeltje/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p></p><br /><h1>About the project</h1>
<p>Lepeltje Lepeltje is an experiment of the human form and Cultural Zeitgeisten, a tribute to the New York &#8211; Nederland exchange. All the couples were hand picked not only because of their looks but also how their looks are part of their varying careers.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The full series can be visited at: <a title="www.wildlifecollective.wordpress.com" href="http://www.wildlifecollective.wordpress.com" target="_blank">www.wildlifecollective.wordpress.com</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://verhard.nl/site/wp-content/uploads/2011/09/Lepeltje-Program-a5-WL-wordpress.jpg"><img class="alignnone size-full wp-image-1670" title="Lepeltje Program-a5-WL-wordpress" src="http://verhard.nl/site/wp-content/uploads/2011/09/Lepeltje-Program-a5-WL-wordpress.jpg" alt="" width="658" height="862" /></a></p>
]]></content:encoded>
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		<item>
		<title>Motion Poetry: performance</title>
		<link>http://verhard.nl/2011/07/motion-poetry-performance/</link>
		<comments>http://verhard.nl/2011/07/motion-poetry-performance/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 18:48:27 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[cross media]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1215</guid>
		<description><![CDATA[<img width="288" height="202" src="http://verhard.nl/site/wp-content/uploads/2011/10/facebook-still-288x202.jpg" class="attachment-medium wp-post-image" alt="facebook-still" title="facebook-still" />Our being is embedded in actions before words, as the mind goes through so many intricate cognitive processes before letters form in our out of ourselves. Our emotions are embedded in actions before words, a feeling itself is an action, &#8230; <a href="http://verhard.nl/2011/07/motion-poetry-performance/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<img width="288" height="202" src="http://verhard.nl/site/wp-content/uploads/2011/10/facebook-still-288x202.jpg" class="attachment-medium wp-post-image" alt="facebook-still" title="facebook-still" /><p></p><br /><p>Our being is embedded in actions before words,<br />
as the mind goes through so many intricate cognitive processes<br />
before letters form in our out of ourselves.</p>
<p>Our emotions are embedded in actions before words,<br />
a feeling itself is an action, a word is an eventual vessel for the feeling,<br />
but the feeling is before and beyond the word.</p>
<p>The celebration of this beyond,<br />
the embodiments transplanted<br />
between the symbols of letters and movement.</p>
<p>Through a caring and careful process of dialogue of alphabeticians, calligraphers, movement specialists and the collective consciousness,<br />
MotionPoetry has become a celebration of the movement we all feel in language.</p>
<p>&nbsp;</p>
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		<item>
		<title>Yearbook</title>
		<link>http://verhard.nl/2010/10/yearbook/</link>
		<comments>http://verhard.nl/2010/10/yearbook/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 08:44:40 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[print]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1486</guid>
		<description><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/book-1-288x216.jpg" class="attachment-medium wp-post-image" alt="book-1" title="book-1" />This is a project I did with my little sister, who was finishing high school and wanted to design the yearbook together.]]></description>
			<content:encoded><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/book-1-288x216.jpg" class="attachment-medium wp-post-image" alt="book-1" title="book-1" /><p></p><br /><p>This is a project I did with my little sister, who was finishing high school and wanted to design the yearbook together.</p>
]]></content:encoded>
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		<title>Trio in the cellar</title>
		<link>http://verhard.nl/2010/06/trio-in-the-cellar/</link>
		<comments>http://verhard.nl/2010/06/trio-in-the-cellar/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 12:13:51 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1243</guid>
		<description><![CDATA[Vredejazz was an initiative of young musicians in the Randstad to come together and bring life and a high level of performance into the evening local jam scene.  They asked me to create their advertising based on previous work and &#8230; <a href="http://verhard.nl/2010/06/trio-in-the-cellar/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p></p><br /><p>Vredejazz was an initiative of young musicians in the Randstad to come together and bring life and a high level of performance into the evening local jam scene.  They asked me to create their advertising based on previous work and also my experience as a drummer who had a strong idea of character for the ideal scene</p>
]]></content:encoded>
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		<title>Identity: Renuance</title>
		<link>http://verhard.nl/2010/03/identity-renuance/</link>
		<comments>http://verhard.nl/2010/03/identity-renuance/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 10:39:08 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1320</guid>
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		<title>Amini microphones</title>
		<link>http://verhard.nl/2010/03/amini-microphones/</link>
		<comments>http://verhard.nl/2010/03/amini-microphones/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 08:37:12 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://verhard.nl/site/?p=1479</guid>
		<description><![CDATA[<img width="288" height="216" src="http://verhard.nl/site/wp-content/uploads/2011/10/10-amini-web3-288x216.jpg" class="attachment-medium wp-post-image" alt="10-amini-web3" title="10-amini-web3" />]]></description>
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		<title>Trio: series</title>
		<link>http://verhard.nl/2010/01/trio-series/</link>
		<comments>http://verhard.nl/2010/01/trio-series/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 15:25:02 +0000</pubDate>
		<dc:creator>Reinier Verhard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[photography]]></category>

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